Gentle Monster
Davit Giorgadze
Gentle Monster reveals the Fall 2022 campaign photographed by Davit Giorgadze.
featuring new colours and designs called Tambu & Le from the 2022 collection, Davit captures the space-time of Autumn in Berlin through his lens.
The Sunglasses and optical glasses brand from South Korea known for its contemporary boundary-pushing aesthetic was founded by Hankook Kim in Seoul in 2011. Since then, they have been striving to create daring and innovative narratives for the fashion realm with more than 41 stores worldwide. Gentle Monster continually pushes perceptions of fashion design through bold projects and collaborations with designers and brands like Ambush, Marine Serre and Alexander Wang. The brand is a favourite of Beyonce, Rihanna, Billie Eillish and Tilda Swinton who collaborated with Gentle Monster in 2017, designing three sunglasses for them and appearing in an ad campaign and video.
The new Tambu sunglasses feature a bold rectangular silhouette. The two new colourways portraying the fall season in a modern shape will complete versatile looks while Le sunglasses feature an elegant oval silhouette.
Discover your next pair of Gentle Monster sunglasses here.
Photographer Davit Giorgadze was born in Tblisi, Georgia and is highly regarded in his field shooting for brands like Saint Laurent, Burberry, Acne Studios, Versace and Thierry Mugler. He has shot for publications like Acne Paper, Another Man and Dazed.
You can see more of his work here.
